Effective Date: August 25, 2026
Last Updated: August 25, 2026
Bighorn Research respects your privacy and is committed to handling personal information responsibly. This Privacy Policy explains what information we collect, how we use it, when it may be shared, and the choices available to you when you use the Bighorn Research website or interact with our services.
1. Information We Collect
We may collect information that you provide directly to us, including:
- Your name and email address;
- Information submitted through waitlist, contact, or other website forms;
- Responses to questions about your interests or intended use of Bighorn Research;
- Vehicle information, including year, make, model, trim, mileage, configuration, Vehicle Identification Number (VIN), listing information, and intended use;
- Documents, photographs, maintenance records, vehicle-history information, seller information, or other materials you voluntarily provide in connection with an Ownership Profile or other Bighorn Research service; and
- Communications you send to Bighorn Research.
As our services develop, we may collect additional information necessary to provide requested services. This Privacy Policy may be updated accordingly.
2. Information Collected Automatically
When you visit our website, certain information may be collected automatically by the website, hosting provider, security tools, analytics services, or other technologies used to operate the site. This may include:
- Internet Protocol (IP) address;
- Browser and device information;
- Operating system;
- Referring pages or websites;
- Pages viewed and interactions with the website;
- Approximate location derived from an IP address;
- Date and time of visits; and
- Cookie or similar technology information.
We use this information primarily to operate, secure, maintain, understand, and improve the website and our services.
3. How We Use Information
Bighorn Research may use collected information to:
- Operate and maintain the website;
- Manage our waitlist and email communications;
- Respond to questions or requests;
- Create, deliver, or improve Ownership Profiles and other research services;
- Understand how visitors use our website and services;
- Improve our research processes, products, and user experience;
- Maintain the security and integrity of our systems;
- Maintain appropriate business and service records;
- Comply with applicable legal obligations; and
- Protect the rights, property, and safety of Bighorn Research, our users, or others.
We do not sell personal information.
4. Email Communications
Bighorn Research currently uses MailerLite, a third-party email service provider, to manage waitlist registrations and email communications.
If you provide your email address through a Bighorn Research form, your information may be processed and stored by MailerLite for purposes such as managing subscriptions, confirming email addresses, and delivering communications you have requested or agreed to receive.
You may unsubscribe from non-essential email communications at any time by using the unsubscribe link contained in those emails.
Unsubscribing from marketing or informational emails may not prevent us from sending communications necessary to provide a service you requested or to address administrative, security, or legal matters.
5. Service Providers
Bighorn Research may use third-party service providers to help operate the website and provide our services. These providers may perform functions such as:
- Website hosting and infrastructure;
- Email delivery and subscriber management;
- Website analytics;
- Security and spam prevention;
- Data storage;
- Payment processing, if introduced in the future; and
- Other technical or operational services.
These providers may receive or process information only as reasonably necessary to perform services on our behalf or as otherwise permitted by their own terms and applicable law.
Bighorn Research does not control the privacy practices of independent third-party websites or services. We encourage you to review the privacy policies of third parties with which you interact.
6. Cookies and Similar Technologies
The Bighorn Research website may use cookies and similar technologies that help the website function, maintain security, remember preferences, understand site usage, or support third-party services.
Some cookies may be necessary for basic website functionality. Other cookies may be used by analytics or service providers.
You may be able to control or delete cookies through your browser settings. Disabling certain cookies may affect the functionality of portions of the website.
As our use of cookies or analytics technologies changes, we may update this Privacy Policy or provide additional cookie-related notices when appropriate.
7. Analytics and Website Usage
We use Google Analytics, provided by Google LLC, to better understand how visitors use the Bighorn Research website and to help us improve the website, our research, and the user experience.
Google Analytics may collect information such as:
- Pages visited and interactions with the website
- Approximate geographic location
- Browser and device information
- Referring websites or traffic sources
- Session and usage information
Google Analytics may use cookies or similar technologies to distinguish visitors and measure how the website is used.
We use this information to understand website performance, identify which content is useful to visitors, evaluate how users find and interact with Bighorn Research, and improve our services. We do not use Google Analytics to intentionally collect information that directly identifies you, such as your name or email address.
Information collected through Google Analytics is processed by Google in accordance with Google’s privacy practices and applicable terms.
Visitors may limit or prevent certain analytics collection through browser settings, cookie or consent controls made available on our website, or other tools provided by Google.
For more information about how Google collects and processes information through Google Analytics, please review Google’s Privacy Policy and Google Analytics privacy information.
Google Privacy Policy
Google Analytics privacy information
8. Vehicle Information and VINs
Information submitted for an Ownership Profile or other vehicle research may include a VIN and other information associated with a specific vehicle.
Bighorn Research may use this information to identify vehicle configuration, research vehicle history or applicable technical information, evaluate available evidence, create requested research, and improve the quality of our services.
Users should not submit personal information about another person unless they have the right or appropriate permission to provide that information.
9. User-Submitted Documents and Materials
If you voluntarily provide documents, photographs, maintenance records, receipts, vehicle-history records, listing information, or similar materials, Bighorn Research may use those materials to provide the requested service and evaluate relevant vehicle information.
Please avoid submitting unnecessary sensitive personal information. Where practical, you should remove unrelated personal information from documents before providing them to Bighorn Research.
10. Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide requested services, maintain appropriate business records, comply with legal obligations, resolve disputes, and protect our legitimate interests.
Retention periods may vary depending on the type of information and the purpose for which it was collected.
11. Data Security
Bighorn Research uses reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
However, no method of electronic transmission or storage can be guaranteed to be completely secure. Accordingly, we cannot guarantee the absolute security of information submitted through the website or otherwise transmitted electronically.
12. Your Choices and Privacy Requests
Depending on your location and applicable law, you may have rights regarding your personal information.
You may contact Bighorn Research to request that we:
- Provide information about personal information we maintain about you;
- Correct inaccurate personal information;
- Delete certain personal information; or
- Address another privacy-related concern.
We may need to verify your identity before completing certain requests, and some information may need to be retained where permitted or required by law.
You may unsubscribe from non-essential email communications at any time using the unsubscribe link included in those communications.
13. Children’s Privacy
Bighorn Research is not directed to children under 13, and we do not knowingly collect personal information from children under 13.
If we learn that personal information from a child under 13 has been collected without appropriate authorization, we will take reasonable steps to delete it.
14. External Links
The Bighorn Research website and Ownership Profiles may contain links to third-party websites, documents, databases, government resources, manufacturers, service providers, or other external sources.
Bighorn Research is not responsible for the privacy practices, security, content, or availability of third-party websites or services. Accessing a third-party resource is subject to that provider’s own policies and terms.
15. Changes to This Privacy Policy
Bighorn Research may update this Privacy Policy as our website, services, technology, or legal obligations change.
When material changes are made, we will update the “Last Updated” date shown at the top of this page and may provide additional notice when appropriate.
16. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact:
Bighorn Research
Website: bighornresearch.com
Email: [email protected]